The tag management system market, valued at $635.77 million in 2019, is expected to grow to $1,722.32 million by 2027, with a CAGR of 13.0% from 2020 to 2027. Websites play a crucial role for companies, as they are essential for collecting valuable customer data that enhances customer experience and marketing strategies. Tag management systems are software solutions used by marketers to efficiently manage, maintain, and implement tags in digital marketing. These systems are employed to handle tags for webpages, videos, and apps, enabling the collection of visitor behavior data across digital platforms and simplifying the management of tagging decisions.
