The global social media analytics market, valued at USD 6.36 billion in 2022, is projected to grow at a CAGR of 27.1% from 2023 to 2030. This growth is driven by the increasing use of business intelligence and advanced analytics, as well as a surge in social media users. The market expansion is fueled by higher spending on analytics, a growing focus on competitive intelligence, and the rising adoption of cloud services among SMEs. Real-time analytics are gaining traction as businesses aim to monitor user activity and respond swiftly to social media trends. Integrating AI and machine learning enhances sentiment analysis and predictive capabilities, offering deeper insights into customer behavior.
