A2P Messaging Market segmented by Offering (Platforms, Services), Application (Authentication, Promotional & Marketing, CRM), Communication Channel (SMS, Operator IP, Third-party Apps, Fixed Fees), SMS Traffic, End User, and Region.
In 2023, the global A2P messaging market size reached US$ 69.6 billion. According to IMARC Group, the market is projected to grow to US$ 96.5 billion by 2032, with a CAGR of 3.69% from 2024 to 2032. Key drivers include the expanding applications of A2P messaging across various industry sectors, the growing proliferation of internet services and smartphone users, rapid growth in the e-commerce and BFSI sectors, and the increasing adoption of mobile advertising.