The global Social Media Analytics Market revenue reached $4.8 billion in 2023 and is expected to reach $14.6 billion by 2028, with a robust CAGR of 24.9% during 2023-2028. Various market players are adopting advanced technologies to influence social media analytics. It involves collecting and analyzing data from social networks for informed business decisions, including tracking metrics, audience engagement, sentiment analysis, and campaign measurement. Leading companies in this market include Oracle, Adobe, Salesforce, Digimind, SAS Institute, Cision US, and IBM. Advanced technologies like data collection, sentiment analysis, and trend analysis are used to extract insights and drive business value from social platforms.

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