Frozen Potato Market Growth, Size, Share, Trends, Key Players Analysis
There is a rising demand for frozen food due to increasing consumer preference for convenient, ready-to-eat options that require minimal preparation. This trend is driven by the growing number of dual-income families in countries like the US, China, Germany, and the UK, who face challenges balancing work and household responsibilities. Additionally, the prevalence of single or two-person households in developed nations such as the US, Canada, the UK, and Germany has contributed to the popularity of portion-controlled and easily prepared frozen food products. These items offer extended shelf-life, convenience for smaller households, and quick preparation times.