The global social media management market, valued at USD 23.50 billion in 2023, is anticipated to grow significantly, reaching USD 28.49 billion in 2024 and USD 134.07 billion by 2032. This growth, driven by a CAGR of 21.4%, reflects the increasing importance of managing social media channels effectively. Social media management encompasses gathering and analyzing target audience data, crafting and executing tailored marketing strategies, and handling online interactions. It involves creating and distributing content, monitoring customer conversations, engaging with influencers, providing community support, and assessing social media performance and ROI.
